Conference Universitas Siliwangi
International Seminar and Conference on Management, Research, and Transformation (I-SMART)

The Influence of Family-Friendly Policies on Generation Z Employee Retention in Priangan Timur.

Date Published : 23 August 2026

Contributors

Anggi Haniah

University Siliwangi
Author

Azzila Amellia Putri

Siliwangi University
Author

Rendi Santika Nugraha

Siliwangi University
Author

Keywords

Family-Friendly Policies Employee Retention Generation Z Work–Life Balance Social Exchange Theory

Proceeding

Vol. 1 (2025): International Seminar and Conference on Management, Research, and Transformation (I-SMART 1.0)

Track

General Track

License

Copyright (c) 2026 International Seminar and Conference on Management, Research, and Transformation (I-SMART)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This study was designed to examine how the implementation of Family-Friendly Policies (FFPs) affects the level of Employee Retention (ER) among Generation Z workers in the Priangan Timur region. Data were collected through a survey of 261 respondents using a quantitative approach, and were analyzed with SPSS version 26 through descriptive statistics, correlation tests, and simple linear regression analysis. The results show that FFPs have a positive and significant effect on Employee Retention (ER) (B = 0.833; p < 0.05), with a coefficient of determination (R²) of 0.580, indicating that 58.0% of the variation in Employee Retention (ER) can be explained by the implementation of FFPs. These findings suggest that applying family-supportive policies—such as flexible work arrangements, family leave, and welfare assistance—significantly increases loyalty and commitment among Generation Z employees. The findings are consistent with Social Exchange Theory (SET) and Work–Life Balance Theory, which emphasize reciprocal relationships between organizational support and employee attachment. This research highlights that the implementation of FFPs fosters an inclusive and supportive work environment that aligns with Generation Z’s values and expectations of flexibility, work–life balance, and overall well-being. Therefore, organizations in developing economic regions such as Priangan Timur are encouraged to adopt sustainable FFP strategies to enhance Employee Retention (ER) and strengthen human resource competitiveness.

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How to Cite

Anggi Haniah, A. H., Azzila Amellia Putri, A. A. P., & Rendi Santika Nugraha, R. S. N. (2026). The Influence of Family-Friendly Policies on Generation Z Employee Retention in Priangan Timur. International Seminar and Conference on Management, Research, and Transformation (I-SMART), 1, 318-327. https://conference.unsil.ac.id/ismart/paper/view/116