Understanding Impulsive Buying in E-Commerce: The Role of Information Convenience and Utilitarian Value

Reksi GS

Understanding Impulsive Buying in E-Commerce: The Role of Information Convenience and Utilitarian Value

Date Published : 10 September 2026

Contributors

Reksi GS

University of Siliwangi

Corresponding Author

Keywords

Information Convenience Utilitarian Value Impulsive Buying

Proceeding

Vol. 1 (2025): International Seminar and Conference on Management, Research, and Transformation (I-SMART 1.0)

Track

General Track

License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This study aims to analyze the effect of information convenience on impulsive buying, with utilitarian value as a mediating variable. This study adopts the Theory of Planned Behavior (TPB), which explains that an individual's behavior is influenced by three factors: behavioral beliefs, subjective norms, and perceived behavioral control. Information convenience is positioned as a form of behavioral belief that influences impulsive buying, mediated by utilitarian value. This research employs a quantitative survey method with purposive sampling technique, and data were collected through a semantic differential scale-based questionnaire. The data were analyzed using Covariance-Based Structural Equation Modeling (CB-SEM). Although previous studies have examined various determinants of impulsive buying, the specific role of information convenience in shaping utilitarian value and its subsequent influence on impulsive purchasinghas not been comprehensively explored. Existing research has largely focused on functional attributes such as product information, money savings, or ease of use, yet these factors have shown insignificant effects in earlier findings. This gap indicates that the mechanism linking information convenience to impulsive buying behavior remains insufficiently addressed.

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How to Cite

Understanding Impulsive Buying in E-Commerce: The Role of Information Convenience and Utilitarian Value (R. Giri Saputra, Trans.). (2026). International Seminar and Conference on Management, Research, and Transformation (I-SMART), 1, 551-563. https://conference.unsil.ac.id/ismart/paper/view/122