Analysis of Purchase Orders and Production Planning on Supply to Demand Fulfillment in Food SMEs: a Case Study of SME Sotong 315 Tasikmalaya

Indonesian food Micro, Small, and Medium Enterprises (MSMEs) often face significant challenges in balancing supply and demand due to limited technological adoption and reliance on intuitive planning. This study aims to investigate the effectiveness of purchase orders and production planning in optimizing demand fulfillment at MSME Sotong 315, a local food producer in Tasikmalaya. Employing a descriptive quantitative research design, data were collected from the entire population of the firm (n=9) through structured questionnaires, in-depth interviews, and documentation of production logs. The analysis focuses on the consistency between planned targets and actual realization over a two-week period. Empirical results from August 28 to September 10, 2025, reveal that plan adherence averaged 97%, with a mean absolute percentage error (MAPE) of 3.2%. These figures indicate a high degree of scheduling stability and process reliability, despite the absence of sophisticated ERP systems. However, minor inefficiencies were observed during peak demand fluctuations. Consequently, this study recommends that while current manual methods are effective, efficiency can be further enhanced by stabilizing safety stock levels and adopting more flexible, demand-driven scheduling protocols. The research contributes to operations management literature by validating that rudimentary planning tools can sustain high performance in resource-constrained environments.