Conference Universitas Siliwangi
International Seminar and Conference on Management, Research, and Transformation (I-SMART)

The Effect Of Bag Product Quality On Decisions Consumer Purchase Young At Pt. Niaga Karya Kreatif (Visval) City Of Bandung

Date Published : 16 September 2026

Contributors

Ai Indra Lesmana, S.E., M.Si

Politeknik Triguna Tasikmalaya
Author

Nazwa Awaa 'Il Mustahanah A. A.Md

Author

Keywords

product quality purchasing decision young consumers fashion industry Visval .

Proceeding

Vol. 1 (2025): International Seminar and Conference on Management, Research, and Transformation (I-SMART 1.0)

Track

General Track

License

Copyright (c) 2026 International Seminar and Conference on Management, Research, and Transformation (I-SMART)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

ThelocalfashionindustryinIndonesiahasbecomeincreasinglycompetitive,particularlyin theyouthsegment,whichishighlycriticalofproductquality.Thisstudyaimstoanalyzetheeffect of product quality on the purchasing decisions of young consumers at PT. Creative Work Business ( Visval )inBandungCity.AquantitativeresearchmethodwasappliedusingasurveywithLikert-scalequestionnaires.Thestudypopulationconsistedofyoungconsumersaged18–35yearswho hadpurchasedVisvalproducts.Thesamplingtechniqueusedwaspurposivesampling,whileThe data were analyzed using simple linear regression to determine the influence of the independent variable (product quality) on the dependent variable (purchasing decision). The findings show that product quality significantly influences purchasing decisions, with dimensions such as performance,aesthetics,andreliabilitybeingthemostdominantfactors.Theseresultsemphasize theimportanceofcontinuousinnovationandqualityimprovementforlocalbrands likeVisvalto maintain young consumer loyalty.

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How to Cite

Ai Indra Lesmana, A. I. L., & Nazwa Awaa ’Il Mustahanah A , N. A. ’Il M. A. . (2026). The Effect Of Bag Product Quality On Decisions Consumer Purchase Young At Pt. Niaga Karya Kreatif (Visval) City Of Bandung. International Seminar and Conference on Management, Research, and Transformation (I-SMART), 1, 837-848. https://conference.unsil.ac.id/ismart/paper/view/253