Conference Universitas Siliwangi
International Seminar and Conference on Management, Research, and Transformation (I-SMART)

The Effect of Supply Chain Efficiency on Product Competitive Advantage at PT. Batrisyia Kosmetika Indonesia

Date Published : 15 October 2026

Contributors

Vina

university siliwangi
Author

Bagas

university siliwangi
Author

Thoriq

university siliwangi
Corresponding Author

Keywords

Supply Chain Efficiency Lead Time Inventory Turnover Logistics Cost Product Competitive Advantage PT Batrisyia Kosmetika Indonesia.

Proceeding

Vol. 1 (2025): International Seminar and Conference on Management, Research, and Transformation (I-SMART 1.0)

Track

General Track

License

Copyright (c) 2026 International Seminar and Conference on Management, Research, and Transformation (I-SMART)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This study aims to analyze the effect of supply chain efficiency on product competitive advantage at PT Batrisyia Kosmetika Indonesia. The research method used is a quantitative approach with explanatory research design, employing the Partial Least Squares – Structural Equation Modeling (PLS-SEM) technique using smartpls version 4.1 software. The independent variables in this study include three main dimensions of supply chain efficiency: lead time, inventory turnover, and logistics cost, while the dependent variable is product competitive advantage. Data were collected through questionnaires distributed to 30 respondents from the supply chain, production, and logistics divisions. The results show that overall supply chain efficiency has a positive and significant effect on product competitive advantage, with an R² value of 0.56. Partially, lead time and logistics cost have a significant effect on competitive advantage, while inventory turnover has a positive but not significant effect. These findings emphasize that speed and cost efficiency in supply chain processes are the key factors in building Batrisyia Kosmetika’s product competitiveness. This research provides theoretical contributions to strengthening the Resource-Based View (RBV) and Supply Chain Management theories, as well as practical implications for companies to enhance operational efficiency and product competitiveness through optimized supply chain systems.

References

Aripin, R., Jayadi, A., & Yani, F. (2022). TQM and supply chain integration on firm performance in the cosmetic industry. Journal of Management and Business Studies, 14(2), 101–115.
Asrol, R. (2024). Digital transformation and Industry 4.0 in supply chain management: A systematic literature review. Operations and Industrial Management Journal, 6(1), 23–38.
Barney, J. (2023). Resource-based view of the firm: Foundations and implications. Strategic Management Journal, 44(3), 525–540.
Carter, L. (2024). Redefining supply chain strategy in the cosmetics industry: Enhancing speed and sustainability. International Journal of Operations & Supply Chain Management, 18(1), 77–95.
Dalal, A. (2024). Artificial intelligence in supply chain forecasting: Impacts on efficiency and cost reduction. Journal of Industrial Engineering and Innovation, 9(2), 64–79.
Fitriani, D., Rahmawati, E., & Nugraha, R. (2023). Efisiensi rantai pasok dan daya saing perusahaan manufaktur di Indonesia. Jurnal Ekonomi dan Manajemen Terapan, 12(4), 204–218.
Heizer, J., Render, B., & Munson, C. (2023). Operations management: Sustainability and supply chain management (14th ed.). Pearson Education.
Li, J., Zhang, Y., & Liu, X. (2024). Optimizing supply chain management processes for competitive advantage. Asian Journal of Supply Chain Research, 5(2), 45–59.
Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press.
Putra, I. M., & Arifin, Z. (2021). Digital supply chain efficiency in manufacturing industries: The role of big data and IoT. Journal of Industrial Economics and Management, 8(3), 150–165.
Salsabila, N., Berliana, D., & Yunus, H. (2025). Sustainable supply chain practices in the beauty and personal care industry in Indonesia. Journal of Sustainable Business and Management, 7(1), 32–48.
Sugiyono. (2020). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.
Suryana, E., & Nugraha, D. (2022). Efisiensi logistik dan daya saing industri kosmetika di Indonesia. Jurnal Manajemen Operasional dan Kewirausahaan, 10(1), 54–67.
Sutia, N. (2022). Integrating supply chain management with marketing strategies to enhance customer satisfaction. International Journal of Business Strategy and Innovation, 5(4), 89–102.
Wang, L. (2025). Building competitive advantage through product differentiation and innovation in FMCG industry. Journal of Strategic Marketing Studies, 11(2), 117–132.

Downloads

How to Cite

Lidya, V., & Bananza, B. . (2026). The Effect of Supply Chain Efficiency on Product Competitive Advantage at PT. Batrisyia Kosmetika Indonesia (H. Muhammad Thoriq, Trans.). International Seminar and Conference on Management, Research, and Transformation (I-SMART), 1, 1149-1157. https://conference.unsil.ac.id/ismart/paper/view/276