Conference Universitas Siliwangi
International Seminar and Conference on Management, Research, and Transformation (I-SMART)

Instagram's Social Media Promotion Strategy in Increasing the Number of Umrah and Hajj Pilgrims on Pt. Hilal Amanah Qolbu International in Bekasi City

Date Published : 15 September 2026

Contributors

Dandy Nino Fadilla

Author

Yelsha Dwi Pasca

Author

Gita Kartika Sari

Author

Sadiyah Dwiyani Lestari

Author

Abrar Farhan Sudibyo

Author

Keywords

Promotion Strategy Social Media Number of Umrah and Hajj Pilgrims

Proceeding

Vol. 1 (2025): International Seminar and Conference on Management, Research, and Transformation (I-SMART 1.0)

Track

General Track

License

Copyright (c) 2026 International Seminar and Conference on Management, Research, and Transformation (I-SMART)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Many travel offers Umrah products. They compete in promoting products so that people are interested in choosing the trip. This study explains the Instagram Social Media Promotion Strategy in Increasing the Number of Umrah and Hajj Pilgrims at PT. Hilal Amanah Qolbu International with a qualitative approach of the SWOT Analysis Method, Data collection techniques carried out using structured interviews with a series of predetermined questions. The results of the IFAS analysis were obtained regarding a strength score of 1.51 and a weakness score of 1.42 with a total score of 2.93. Meanwhile, EFAS's analysis obtained a chance score of 1.74 and a threat score of 1.11 with a total score of 2.85. With this score, it can be concluded that the Instagram Social Media Promotion Strategy is able to increase the number of Umrah and Hajj pilgrims at Pt. Hilal Amanah Qolbu International In Bekasi City PT. Hilal Amanah Qolbu Internasional.

References

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How to Cite

Dandy Nino Fadilla, D. N. F., Yelsha Dwi Pasca, Y. D. P., Gita Kartika Sari, G. K. S., Sadiyah Dwiyani Lestari, S. D. L., & Abrar Farhan Sudibyo, A. F. S. (2026). Instagram’s Social Media Promotion Strategy in Increasing the Number of Umrah and Hajj Pilgrims on Pt. Hilal Amanah Qolbu International in Bekasi City. International Seminar and Conference on Management, Research, and Transformation (I-SMART), 1, 778-788. https://conference.unsil.ac.id/ismart/paper/view/284