The Influence Of Physical Environment And Service Quality On Visitor Satisfaction At The Lawang Saketeng Tourist Attraction, Argapura District, Majalengka Regency

This research is motivated by observation data which shows visitor satisfaction at the Lawang Saketeng tourist attraction.Theobjectives tobeachieved inthisresearch includeknowingthe level of physical environment and service quality in visitor satisfaction at the Lawang Saketeng tourism object, sukasari kaler Argapura sub-district, Majalengka regency.The population in this study was all visitors to the Lawang Saketeng tourist attraction whose exact data was not known, with the sample obtained being 96 samples. The research instruments are observation, interviews, and distribution of questionaires.Thevariable susedinthisresearchconsistofindependent variables and dependent variables. For independent variables, namely physical environment ( 𝑋1) and service quality ( 𝑋2) while the dependent variable is visitor satisfaction( Y ). The methods used are descriptive/quantitative and verification/quantitative methods.The result is that the physical environment and service quality have a positive and signifiant effect on visitor satisfaction. The physical environment and service quality have and influence of 73,44% on the visitor satisfaction variable. The significant value for the physical environment with visitor satisfaction is𝑇𝑐𝑜𝑢𝑛𝑡2,727 > 𝑇𝑡𝑎𝑏𝑙𝑒1,661 which means there is positive and significant influence of the physyical and environmet on visitor satisfaction. The significant value for service quality and visitor satisfaction is𝑇𝑐𝑜𝑢𝑛𝑡14,383 > 𝑇𝑡𝑎𝑏𝑙𝑒1,661 which means that there is a positive and significant influence of service quality on visitorsatisfaction.Thesignificantvalueofthephysicalenvironmentandservicequality.𝐹𝑐𝑜𝑢𝑛𝑡128.047 > 𝐹𝑡𝑎𝑏𝑙𝑒3,09 wich means that there is positive and significant influence simultaneously on visitor satisfaction.