Conference Universitas Siliwangi
International Seminar and Conference on Management, Research, and Transformation (I-SMART)

The Influence of Employer Branding and Career Development on Job Interest Among Final-Year Students of the Faculty of Economics and Business Class of 2022, Siliwangi University in the Era of War for Talent

Date Published : 11 August 2026

Contributors

Otang Sujani

Universitas Siliwangi
Author

Manika Aulia Zahra

Universitas Siliwangi
Corresponding Author

Keywords

Employer Branding Career Development Job Interest War for Talent.

Proceeding

Vol. 1 (2025): International Seminar and Conference on Management, Research, and Transformation (I-SMART 1.0)

Track

General Track

License

Copyright (c) 2026 International Seminar and Conference on Management, Research, and Transformation (I-SMART)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This study aims to analyze the influence of employer branding and career development on job interest among final-year students of the Faculty of Economics and Business Class of 2022, Siliwangi University, in the era of the War for Talent. A quantitative approach was employed using a survey method involving students from various study programs. The sample consists of 280 students selected with a simple random technique. Data were collected through questionnaires and analyzed using multiple linear regression techniques with the assistance of SPSS version 22. The findings reveal that both employer branding and career development have a positive influence on students’ job interest. The better the company’s image and the clearer the opportunities for career advancement, the higher the students’ interest in joining the organization. These results emphasize the importance of employer reputation and career growth prospects in attracting young and qualified talent in an increasingly competitive labor market.

References

Ana Junça Silva et al. (2023). The relationship between employer branding, corporate reputation and intention to apply to a job offer. International Journal of Organizational Analysis.
Anne-Kathrin Kleine et al. (2021). Students’ career exploration: A meta-analysis. Journal of Vocational Behavior.
Elin Setiawan, e. a. (2021). Employer Branding Towards the Intention to Apply for a Job Through Company Reputation as Mediation Variable. AMAR (Andalas Management Review).
Elizabeth G. Chambers et al. (1998). THE WAR FOR TALENT.
Muhamad Ekhsan et al. (2022). Pengaruh Employer Branding Terhadap Minat Melamar Pekerjaan Dengan Kompensasi Sebagai Variabel Mediasi. Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK).
Nora Yolinza et al. (2023). Pengaruh Pengembangan Karir Dan Motivasi Kerja Terhadap Kinerja Pegawai Di BKPSDM Kabupaten Solok Selatan. Jurnal Publikasi Ilmu Manajemen (JUPIMAN).
Pingxia Shen et al. (2024). Linking undergraduates’ future orientation and their employability confidence: The role of vocational identity clarity and. Acta Psychologica.
Pretty Jenny Ananda et al. (2024). Pengaruh E-Recruitment, Media Sosial, dan Employer Branding Terhadap Minat Generasi Z untuk Melamar Pekerjaan. Journal of Business and Halal Industry.
Putra Lesmono et al. (2024). The influence of remuneration, work environment, and career development on Generation Z's job application intention mediated by company reputation. Indonesian Journal of Multidisciplinary Science.
Putri Wanda Evrina et al. (2023). Pengaruh Employer Branding Dan Reputasi Organisasi Terhadap Intention To Apply Pada Generasi Z (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Bisnis Universitas Telkom. JIMEA Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi).
Slamet Riyanto et al. (2020). Metode Riset Penelitian Kuantitatif Penelitian di Bidang Manajemen, Teknik, Pendidikan dan Eksperimen. Sleman, Yogyakarta: Penerbit DEEPUBLISH.
Stijn Baert et al. (2021). Student internships and employment opportunities after graduation: A field experiment. Economics of Education Review.
Sugiyono, P. D. (2013). Meode Penlitian Kuantitatif, Kualitatif dan R&D. Bandung: Penerbit Alfabeta.

Downloads

How to Cite

Otang Sujani, O. S. (2026). The Influence of Employer Branding and Career Development on Job Interest Among Final-Year Students of the Faculty of Economics and Business Class of 2022, Siliwangi University in the Era of War for Talent (M. A. Z. Manika Aulia Zahra, Trans.). International Seminar and Conference on Management, Research, and Transformation (I-SMART), 1, 61-67. https://conference.unsil.ac.id/ismart/paper/view/49