The Effect of Motivation and Social-Media Distraction on the Productivity of Final-Year Students in Completing Their Thesis (A Study on Final-Year Management Students of the 2022 Cohort at Universitas Siliwangi)

Timely undergraduate thesis completion remains challenging in contexts where social media both enables and distracts academic work. This study examines how motivation and social-media distraction affect the productivity of final-year Management students (2022 cohort) at Universitas Siliwangi. A quantitative, causal associative design was employed. Data were collected via a structured Likert-scale (1–5) questionnaire from 77 respondents; instruments passed validity checks and showed satisfactory internal consistency (Cronbach’s α ≥ 0.70). Analyses were conducted in SPSS v27, with instrument tests and classical assumption checks preceding regression-based hypothesis testing. Results indicate that motivation positively relates to student productivity, whereas social-media distraction exhibits a negative relationship. Descriptively, motivation, distraction, and productivity were each in the “good” category, and the overall explanatory power of the model was moderate. These findings suggest that strengthening self-regulation and goal setting while curbing non-instrumental social-media use can raise thesis productivity; at the program level, structured supervision and digital-hygiene guidance may help sustain focus and progress.