Conference Universitas Siliwangi
International Seminar and Conference on Management, Research, and Transformation (I-SMART)

The Influence of Salary and Incentives on Job Satisfaction of Nonstop Advertising Employees (CV. Anugrah Jaya)

Date Published : 13 August 2026

Contributors

Felline Fellicia Bunawan

Siliwangi University
Author

Keywords

Salary Incentives Job Satisfaction Compensation Human Resource

Proceeding

Vol. 1 (2025): International Seminar and Conference on Management, Research, and Transformation (I-SMART 1.0)

Track

General Track

License

Copyright (c) 2026 International Seminar and Conference on Management, Research, and Transformation (I-SMART)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This study aims to analyze the effect of salary and incentives on employee job satisfaction at Nonstop Advertising (CV. Anugrah Jaya). Using a quantitative, associative-causal approach and involving all employees as respondents, the study used a questionnaire with a five-point Likert scale and multiple linear regression analysis. The main findings indicate that salary has a dominant, positive and significant effect on job satisfaction, while incentives also have a positive effect but with a smaller contribution. The combination of salary and incentives explains 98.7% of the variation in job satisfaction, emphasizing the synergy between the two in enhancing employee satisfaction. This highlights the importance of balanced, transparent, and performance-based management improvements to increase motivation, loyalty, and productivity. Practical implications: Companies need to design fair remuneration packages and consider non-financial factors such as career development and a supportive work environment to strengthen overall job satisfaction.

References

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How to Cite

Bunawan, F. F. (2026). The Influence of Salary and Incentives on Job Satisfaction of Nonstop Advertising Employees (CV. Anugrah Jaya). International Seminar and Conference on Management, Research, and Transformation (I-SMART), 1, 139-146. https://conference.unsil.ac.id/ismart/paper/view/71